This BBB4M course provides an overview of the importance of international business and trade in the global economy and explores the factors that influence success in international markets. Students in BBB4M will learn about the techniques and strategies associated with marketing, distribution, and managing international business effectively. BBB4M course prepares students for postsecondary programs in business, including international business, marketing, and management.
Course curriculum
Inside %course-code%: how Canadian business works with the world
The international business credit with no prerequisite
A university/college-preparation credit open to any Grade 12 student, and a strong fit for applicants to commerce, international business, marketing and management programs.
Choose a country and follow it through the course
In Unit 1 you pick a country, then research its business practices, compare it with others as an advisor to the Prime Minister, and adapt marketing and logistics to its market as the course goes on.
Trade, culture and social responsibility
Barriers to trade and Canada’s trading partners, the cultural, political, economic and geographic factors behind international markets, and corporate social responsibility in global business.
Marketing, logistics and a business portfolio
Adapt an international advertisement for Canada, plan a supply chain as a logistics manager, profile the competitive advantages of Canada’s largest companies, and finish with a business portfolio project.
BBB4M Course outline
Full unit-by-unit breakdown.
Explore the impact of international business on people and businesses in Canada and the economic interdependence of nations. Analyse barriers to trade and investigate Canadian trading partners, and choose a country on which to base many of your assignments through the course.
Key topics
Economic interdependence · barriers to trade · Canadian trading partners · where everyday products come from
Assessed by
The Pencil research assignment · unit test
Investigate the impact of globalization on Canadian businesses. Examine and analyse the factors that influence a country’s ability to participate in international business, and the aspects of social responsibility in international business.
Key topics
Globalization and Canadian business · a country’s capacity for international business · corporate social responsibility
Assessed by
International business practices presentation · comparison with five countries assignment
Explore the cultural factors that shape international markets and how political, economic and geographic factors affect international business operations. Develop an understanding of accepted international business practices, organizations and trade agreements.
Key topics
Cultural factors · political, economic and geographic factors · accepted business practices · international organizations and trade agreements
Assessed by
International trade agreement presentation (observed by your teacher) · corporate social responsibility presentation
Investigate the marketing challenges facing international businesses: adapting product marketing strategies, the legal, cultural and economic factors affecting product marketing, market research for foreign markets, and the concepts of distribution and logistics.
Key topics
Adapting marketing strategies · legal, cultural and economic factors · market research abroad · distribution and logistics
Assessed by
Modifying an advertisement presentation · creating a supply chain assignment
Analyse how technological innovations affect international business decisions and assess the working environment in international markets, then bring the course together in the business portfolio project.
Key topics
Technology and international business decisions · working environments abroad · competitive advantage · business portfolio
Assessed by
Canada’s largest companies and their competitive advantages report · unit test · culminating business portfolio (10%)
