• BMI3C

BMI3C – Marketing 11 – College


This course introduces the fundamental concepts of product marketing, which includes the
marketing of goods, services, and events. Students will examine how trends, issues, global
economic changes, and information technology influence consumer buying habits. Students
will engage in marketing research, develop marketing strategies, and produce a marketing plan
for a product of their choice.
Prerequisite: None
SKU: N/A Category:

Additional information


Domestic, Domestic Fast Track, International, International Fast Track